NASCAR’s new Chase format should help boost TV ratings, business

NASCAR loves to market the fact that their season begins each year with stock-car racing’s version of the Super Bowl — the Daytona 500. NASCAR created what was originally billed as “The Chase for the Championship" after the 2003 season in an attempt to build interest in the sport beyond Labor Day weekend. Then, as is the case now, NASCAR’s decision was driven by business, TV ratings and an attempt to deliver a bigger bang for the companies who fuel NASCAR with their sponsorship dollars. Read the rest at Sporting News