Texas brand strong whether Longhorns are winning or losing

The Texas Longhorns: the undisputed biggest brand in college football off the field. Though they’re just 31-22 — more than acceptable for many programs — since losing the 2009 BCS Championship Game against Alabama, the Longhorns continue to thrive in popularity. That popularity will be showcased Saturday night when No. 12 UCLA visits AT&T Stadium in Arlington, Texas. Even though Texas (1-1) is unranked, it’s a marquee TV game — primetime, 8 p.m. kickoff, Fox televising. Read the rest at Sporting News